We all know that Social Media has a big impact on marketing and every business needs to create one as these days, if you’re not on social media, you pretty much don’t exist. So, let me just brief you with some of the importance of keeping your social media up to date and I’ll give you a bonus tip on how you can do it.
Brand awareness is the future of marketing. You’ll probably say that you won’t get any customers just by posting on social media, but you got that totally wrong! If you’ll be posting useful, funny or even inspiring content, you’re going to build an audience. Once you get that audience and you start posting let’s say every day, you’re going to be on their feed every day and your brand will stick on their minds. There’s no shortcut on Social Media, it’s a long run but it’s going to be beneficial for the business. Just as they always say,
Consistency is the key.TONY GASKINS
You have multiple ways to engage, be it through a post with a question, host a Q&A session via Facebook Live, running ads, or even creating an engaging video content.
Research shows that a user spends an average of 2 hours and 22 minutes on social media every day including messaging. This proves that you have that much time to get involved or get their attention. Showcase your business by conversing, tagging, mentioning others and sharing real value. Remember, these people that engage are already considered leads and this alone screams the importance of engagement.
It’s relevant to figure out exactly who you are trying to reach with your content. Social media will give you access to reach the exact audience that you need may it be nationally or internationally.
Once you know who and where your target audience is, it’s time to grab their attention by using eye-catching visuals with your content. Videos play a big role in getting people’s attention and here are just some of the tips. That said if you provide real value it will not only increase engagement but also boost social share which will drive more traffic and gives you the opportunity to be found by new leads.
With just those 3 importance that I mentioned, you’ll see how vital social media is. Now, as a business owner, do you have spare time to think of valuable content and make relevant photos and videos? I guess not and that’s just one reason why you should hire a Virtual Assistant. You need someone who will manage your Social Media so you can work on your business, not in your business. A virtual assistant will take this off your hand so this is something that you’ll never have to worry about because an expert right here is gonna come in.
Social Media is imperative for your business and one of the best ways to keep your social media up to date is to hire a Virtual Assistant.
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Contributor: Jaeme Quintanilla