Most of us already know, Social Media is what people do to interact nowadays. We often see people spending most of their time with gadgets such as laptops, desktops and especially mobile devices checking out updates from their Facebook, Instagram, Twitter, and any other Social Media Sites. As someone who aspires to capture this ever-growing market for a business, being a part of a marketing team or owning one, ignorance of social media marketing strategies is tantamount to becoming irrelevant.
Social media contests are online “raffle draws” similar to traditional raffle contests where an entry will be drawn or selected out of the many who participated and a “Special Prize” will be awarded to the winner. The difference, of course, is that the online raffles are mostly done digitally with algorithms that select the winning entries that are usually social media accounts, email addresses etc.
According to Rebekah Carter of Sprout Social, Here are following ways how Social media contests can impact a Brand and her take on the relevance of Social Media Contests in 2018.
Social media contests can:
The simple answer to whether social media contests still work for 2019–yes, but only if you use them carefully.
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